Analyst Mary Meeker believe we have only begun to see the growth of mobile usage.
But in her presentation on internet trends at the D10 conference today, she pointed out how low the returns are for businesses trying to monetise their mobile sites.
Average CPMs on mobile are a 5th of those on the desktop internet.
Average revenue per mobile user is 1.7 to 5 times lower than on the desktop internet.
Mary Meeker’s full presentation: Internet Trends