Google, which has been criticised by newspapers for exploiting their content on Google News, wants to partner with newspapers to sell print advertising.
As Saul Hansell reports on nytimes.com, Google will test the scheme for three months with 50 major papers and 100 advertisers in the United States.
Using the same technology that drives its AdWords online advertising programme, Google will offer newspapers the chance to sell unbooked advertising spaces that would otherwise be filled with the publisher’s own “house ads”.