Lost Remote has tips on what viewers love about their local TV websites (tongue in cheek, but oh so believable). For example:
“My friends are forever asking “What do you suppose that anchor is doing in the community?” I’m glad I can find that.”
“Please tell me more about your weekend, overnight photog and how wacky he is. I want to see bios for everyone at your station!”
“This website would be better if it helped service the station’s brand more.”
And there are many more.