Today, a roundup of some graphs related to yesterday’s release of newspaper circulation numbers in the United States.
Warning, these graphs may disturb anyone who believes printed news isn’t fading fast. Discretion is advised.
- How much has newspaper household penetration fallen since WW2? From almost 130 per cent to only 33 per cent. Allan Mutter charts it.
- How is circulation changing at the country’s largest papers? Hint: You wouldn’t want to work for the SF Chronicle. The NewsCred blog paints a colorful but ugly picture.
- How has circulation changed for six major newspapers since 1990? If you’re the Wall Street Journal (which can count its paid online subscribers in total circulation) things are great. Otherwise, this is a roller coaster that now only goes downhill. The Awl tracks the trends.
- And finally, how have newspapers themselves reported circulation? With fewer hard numbers, more references to percentage changes and a focus on trying to tell their own positive story. Again, from The Awl.