Video: Gerd Leonhard on the future of content

In introducing the video, futurist Gerd Leonhard writes on his blog:

…this is mostly about media and the future of content: distribution is no longer the core business for media companies. Why open licensing platforms are so important. The move from selling copies to selling access – how will that be monetized? How will content be curated, recommended and then… monetized by the Creators?