The latest traffic summary from Nielsen NetRatings New Zealand ranks the country’s top news sites last month, including TV3 which makes a strong first appearance in the Top Five at number three.
That will be a bit of good news for the new majority owners of TV3 parent CanWest MediaWorks. Ironbridge Capital now holds a 70 per cent stake in the business, which it purchased from Canadian company CanWest Global Communications. Ironbridge is currently attempting to buy the remaining shares in CanWest MediaWorks, which are held by institutional and private investors.
The arrival of TV3 in the Top Five knocks the NewsTalk ZB radio site off the list. TV3 is also positioned ahead of rival broadcaster TVNZ’s online news service.
It should be noted, however, that the data reflect only traffic to the News sections of the sites [excluding sections such as Business, Sport, Entertainment and Lifestyle] .
As well, the rankings are based on unique visitors from within New Zealand only, which may be fewer than half of total visitors for some sites [e.g. nzherald].