Some US traffic trends from comScore’s report for last month:
Summer movie season kickoff heats up web traffic in May
The launch of summer movie season saw traffic increase to several movie-related sites over the month. The tickets category gained 12 per cent versus April to 40.8 million visitors, buoyed by strong growth at MovieTickets.com (up 55 per cent to 5 million visitors) and Fandango.com (up 50 per cent to 7 million visitors). The retail movies category experienced a 7 per cent increase to 27.6 million visitors, while movie social networking site Flixster.com saw its traffic surge 65 per cent to 4.5 million visitors.
Political sites get boost from the debates
With both Republican and Democratic presidential debates swinging into action, the politics category saw a 17 per cent increase to 9 million visitors in May, making it the top-gaining category overall for the month. Traffic to Politico.com, which sponsored the Republican Presidential debate on May 3, jumped 162 per cent for the month to 648,000 visitors, while MoveOn.org’s traffic surged 246 per cent to 689,000 visitors due in large part to an online petition against gas price increases. Several presidential candidate websites also saw their traffic increase, led by BarackObama.com (up 13 per cent to 298,000 visitors) and HillaryClinton.com (up 3 per cent to 217,000 visitors).