Tehnorati gives blog authors authority

Technorati Lover

Technorati simplified its blog rating and ranking system a week ago today.

The major change is one of emphasis. The headline figure for each blog is now its “Authority” rating – the number of blogs that link to it. This number was available to bloggers in the past, but things could get confusing because Technorati also quoted the number of links to the blog. The number of links is no longer being provided.

All blogs are then ranked, according to their Authority ratings. In other words, the blog with the highest authority rating is ranked number one, and so on, just as in the past.

Both numbers are useful to a blogger, but I think the ranking is the more useful. It shows just how far most of us have to go to break into the Top 100 out of some 70 million blogs. 🙂

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