Tech readers in the Zone

Last week: Chart courtesy Nielsen NetRatings NZ    5 mo ago: Chart courtesy Nielsen NetRatings NZ

If you’re on top of technology news in New Zealand, then you’re probably a frequent visitor to geekzone.co.nz, the unflashy but highly credible site run by Mauricio Freitas from Wellington.

Geekzone offers its readers tech news and reviews, chats and discussion forums [don’t geeks love those!], plus blogs such as Juha Saarinen’s popular Techsploder.

The site is quite a success story too, with the latest Nielsen NetRatings showing the site drew almost 122,000 unique visitors last week [see first table above].

By comparison, the tech sections of the major newspaper-based websites [stuff.co.nz and nzherald.co.nz] each drew less than a third that number.

I dug out the corresponding chart from last November [see above], and you can see that Geekzone’s latest results are no fluke.

Last November’s number two tech site, xtramsn.co.nz, no longer exists, having been split into yahooxtra.co.nz and msn.co.nz on March 1. Neither of the replacement sites has its own tech reporters – or a place in the current top ten.

The credibility of the New Zealand Herald’s tech coverage has suffered since the paper eliminated the position of tech editor early last year. Many tech stories published by the Herald contain fundamental errors such as confusing bits with bytes, or data transfer speeds with data caps on internet services. Tech readers may be heartened to learn that the paper’s website [nzherald.co.nz] is recruiting a technology editor.

* Disclosure: I was the editor of nzherald.co.nz from Feb 2000 to Oct 2006.

2 replies on “Tech readers in the Zone”

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