Tech readers in the Zone

Last week: Chart courtesy Nielsen NetRatings NZ    5 mo ago: Chart courtesy Nielsen NetRatings NZ

If you’re on top of technology news in New Zealand, then you’re probably a frequent visitor to, the unflashy but highly credible site run by Mauricio Freitas from Wellington.

Geekzone offers its readers tech news and reviews, chats and discussion forums [don’t geeks love those!], plus blogs such as Juha Saarinen’s popular Techsploder.

The site is quite a success story too, with the latest Nielsen NetRatings showing the site drew almost 122,000 unique visitors last week [see first table above].

By comparison, the tech sections of the major newspaper-based websites [ and] each drew less than a third that number.

I dug out the corresponding chart from last November [see above], and you can see that Geekzone’s latest results are no fluke.

Last November’s number two tech site,, no longer exists, having been split into and on March 1. Neither of the replacement sites has its own tech reporters – or a place in the current top ten.

The credibility of the New Zealand Herald’s tech coverage has suffered since the paper eliminated the position of tech editor early last year. Many tech stories published by the Herald contain fundamental errors such as confusing bits with bytes, or data transfer speeds with data caps on internet services. Tech readers may be heartened to learn that the paper’s website [] is recruiting a technology editor.

* Disclosure: I was the editor of from Feb 2000 to Oct 2006.


  1. … and we miss you Neil 🙂

  2. Geekzone and Nielsen//NetRatings stats…

    Back in September 2006 I decided to contract to the Nielsen//NetRatings service and track Geekzone data with Market Intelligence and Site Census.As a result we have great visibility of the on-line media in New Zealand, plus we get…

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