As Journal reporters Jamin Warren and John Jurgensen note:
The opinions of these key users have implications for advertisers shelling out money for Internet ads, trend watchers trying to understand what’s cool among young people, and companies whose products or services get plucked for notice. It’s even sparking a new form of payola, as marketers try to buy votes.
One of the best “buzz” creators turns out to be a 12-year-old boy in Toronto who monitors more than 100 sites, looking for stories he knows will be popular with other Reddit users.
Hat tip: TechCrunch