Six ways to make Web 2.0 work

The latest McKinsey Quarterly analyses the benefits to business of Web 2.0 technologies (see chart below)…


… and offers six tips on how to get the most from them:

  1. The transformation to a bottom-up culture needs help from the top.
  2. The best uses come from users—but they require help to scale.
  3. What’s in the workflow is what gets used.
  4. Appeal to the participants’ egos and needs—not just their wallets.
  5. The right solution comes from the right participants.
  6. Balance the top-down and self-management of risk.

McKinsey is soliciting feedback to these ideas using @McKQuarterly on Twitter and asking business people to use the Twitter hashtag #web2.0work to respond to these questions:

  1. Do our six recommendations agree with the successes and failures you’ve seen?
  2. Is the economic downturn affecting your perception and use of Web 2.0 tools?
  3. What organizations get the most out of Web 2.0, and why?