Portfolio


Neil Sanderson’s Digital Management Portfolio

I have been responsible for building and/or managing some of the world’s most-visited websites, including the following:

Toronto Star front page 2008     nzherald.co.nz front page 2006

New Zealand Cycle Trail website     AA Tourism - New Zealand

Wheels.ca front page 2011     Walking By Nature

Cat Containment Systems     Yourhome.ca front page 2011

Parentcentral.ca front page 2011     Stratus Consulting

Taikura Trust front page 2011     Stellar Consulting front page 2012

Seacliffe Siberians - hypoallergenic cats     Gabrielle Young - Adventurer, Outdoors Guide, Coach, Writer and Speaker

Maritime Radio - New Zealand     Cat Door Company

Content Marketing portal 2011     The Smart Van field service news portal

Slices of Boulder community news website for Boulder, Colorado     B Safe occupational health + safety

Musick Point Radio - Auckland, New Zealand     Ridek Corporation - modular electric vehicles

Eqentia website 2011     Healthzone.ca front page 2011

New Zealand amateur radio station ZL1NZ     Investigative News Network

Ridek Storage - Point Roberts, Washington     Drive Australia

Contact me to find out how I can help you get more out of your website.

Recent Posts

How I made a viral video

After 20 years running some pretty successful web publishing operations, I know I have a good sense of what people like to see and read online.

Over the recent Christmas holidays, I decided to put that knowledge to use in making what I hoped would be a popular video on Facebook for the business Cat Containment Systems which my wife and I own.

The video is simple, but it’s based on careful thinking about getting people interested in our product and inspiring them to share the video with their friends over the holidays.

Here’s a screenshot from Facebook just a few minutes ago.

Facebook.com/catfence post stats, 15 Jan 2017

Facebook.com/catfence post stats, 15 Jan 2017

In the past two and a half weeks, my simple little video has been watched 6.3 million times, and shared over a hundred thousand times.

There have been over over 13,000 comments – and many of these were along the lines of “where can I buy this?”.

What you don’t see from this data, however, is just as impressive and valuable:

  • The video has generated 18,000 likes of our Facebook page – which in turn generated more enquiries, and a ready audience for my subsequent Facebook posts.
  • The video generated 63 Facebook reviews of our product, with an average score of 4.8 out of 5 – and many of these reviews attracted comments and enquiries from other Facebook users.
  • People followed the URL at the end of the video to visit our website, where Google Analytics showed an enormous increase in traffic.
  • Hundreds of enquiries poured in via the contact form on our website.

And best of all, this was entirely free – apart from the time I’m spending answering enquiries!

Oh yeah, here’s the video. It’s not flashy – but it works.

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