Video: Google SEO tips for news publishers

If you’ve ever wondered how to help your news stories rank higher in Google News, this video offers some ideas.

Things like: using large images, not breaking up story text or running stories onto multiple pages, providing Google-friendly URLs and making sure you have a site map.

It all sounds good, but even Google’s clever programming can turn up some strange results.

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Video: Gerd Leonhard on the future of content

In introducing the video, futurist Gerd Leonhard writes on his blog:

…this is mostly about media and the future of content: distribution is no longer the core business for media companies. Why open licensing platforms are so important. The move from selling copies to selling access – how will that be monetized? How will content be curated, recommended and then… monetized by the Creators?

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Video: Saving the Silverton Standard

Saving the Silverton Standard - Click to watch video

John Temple mentioned this wonderful story a couple of weeks ago on his blog, and I thought it was well worth sharing.

The town of Silverton, Colorado has saved its weekly newspaper in an innovative way. Read John’s post, or better yet watch the video above to get the story.

Talk about being a jack-of-all-trades! In the video, Mark Esper runs down the list of jobs he holds in the one-person operation. And that doesn’t even include running the Silverton Standard’s website.

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‘Future of Media’ discussion September 24 in Toronto

From digitaljournal.com:

Citizen media news outlet DigitalJournal.com is proud to announce it will be hosting a unique panel discussion featuring some of the most influential leaders in Canadian media. Dubbed “The Future of Media,” the live panel discussion will explore how the mainstream media are implementing user-generated content and what challenges news organizations face in the changing news economy today.

The event will take place Thursday September 24 at the Drake Hotel Underground (1150 Queen Street West) at 8 p.m. Doors open at 7:30 p.m. and admission is free and open to the public. Seating is limited and will be on a first-come, first-serve basis. The event will also be filmed and streamed live online, as well as broadcast after the event.

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Charging for online news? ‘That horse has left the barn,’ says Globe & Mail

Phillip Crawley - Click to play video

News Corp chairman Rupert Murdoch may be keen to build paywalls around his websites, but Canada’s Globe & Mail is not looking to charge for access to online news.

“I think that horse has left the barn,” Globe publisher Phillip Crawley tells the Canadian Marketing Association.

The Globe does, however, see a good business in continuing to charge for online financial information carried by its Globe Investor Gold website.

Watch the 5-minute interview by clicking on the image above.

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