LiveDeal sold to online yellow pages operator

Online classified advertising network LiveDeal, Inc has been purchased by YP Corp, operator of “America’s local online yellow pages”.

LiveDeal will become a subsidiary of YP Corp, and current LiveDeal shareholders will receive shares in YP.

YP Corp says it plans “to use LiveDeals innovative technology platform to converge its four principal marketing channels directories, mobile services, classifieds and advertising/distribution networks into a first-of-itskind, hyper-local marketing solution for businesses and consumers”.

In the United States, where the term “yellow pages” is not trademarked, the site already carries such business directory listings.

Toronto Star publisher Torstar has held a minority stake in LiveDeal since October 2005, and the two companies operate the Canadian site — without Yellow Pages listings — under a joint venture agreement. [In Canada, “Yellow Pages” is a trademarked brand name belonging to the Yellow Pages Group.]

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