Online Content Strategy

Online Content Strategy services from Neil Sanderson

Online content services include:

  • Content Structure: Working with clients, designers and developers to create an information architecture that is intuitive, logical and oriented to achieve business goals
  • Keyword Research: Generating and assessing keywords (and key phrases) that are relevant to business goals and which will help attract search engine traffic
  • Designing web content around keywords to enhance search engine optimisation
  • Media Choices: Advising on when to use text, audio, video, graphics and interactivity
  • Content Style: Advising on appropriate off-the-shelf style(s), creation of custom style guides, and tailoring content styles to local and overseas markets as required
  • Social Media: Developing and implementing social media policies to achieve business goals

For a content consultation, please contact me.