On Twitter, men get followed

Interesting research about Twitter usage has been published on the Harvard Business Review blog.

Among the findings:

  • men have 15% more followers than women
  • men have more reciprocated relationships, in which two users follow each other
  • 10% of users account for 90% of tweets
  • the median number of lifetime tweets per user is one
  • over half of users tweet less than once every 74 days