At a time when national and international news is available just about everywhere online [including on portal sites, webmail services and news aggregators], in-depth local coverage is being recognized as a key competitive advantage for newspaper websites.
Even the New York Times, one of the strongest news “brands” globally, is emphasizing local news online. The paper today launched the City Room blog, with content provided by more than seventy Times journalists assigned to New York City and the metropolitan area.
The emphasis here will be on reporting, not punditry or snarky commentary. The blog will feature news-maker interviews, documents, web resources, photos, videos and other multimedia, as well as updates and follow-ups on the day’s news.
But the most important feature, we hope, will be the reader discussions…
…When we look around the web, we see people in their separate corners, divided by ideology, by neighborhood, by their obsessions. Our obsession is New York City, and we hope New Yorkers will gather here in good faith for civil discussion about the issues and problems of the day.
Commenting is moderated. There’s also an extensive blogroll, including links to rival news organizations.
You’ll be pleased to know that access to the City Room blog does not require a Times Select subscription.