In another sign of the times, the Pew Research Centre reported today that, in the United States at least, the internet has “surpassed all other media except television as a main source for national and international news.” (emphasis mine)
Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
But TV execs shouldn’t be complacent. Among the under-30s polled by Pew, internet and television use for national and international news was just about equal. That’s a huge change from last year, when TV was almost twice as popular as the net in this age group.