Microsoft’s new search engine better than its marketing

While Microsoft’s new search engine bing has been getting a number of positive reviews since its launch a few days ago, the TV commercial is being lambasted.

Just read the comments on this Advertising Age story. Comments such as this one from Robert in New York:

Noise and nonsense. Particularly unimpressive—its set up is too long and confused; while it’s payoff is virtually indistinguishable from the set up, which is to say no message, let alone benefit was delivered. More distressing, it was created by people who simply want to delight themselves and who I suspect think they’ve created something cool.