Massive staff cuts at web publisher Geosign

As many as 100 of the 215 employees at Guelph, Ontario-based niche web publisher Geosign have lost their jobs.

The story seems to be that the company, which less than two months ago captured $160 million in private funding, was caught in Google’s crackdown on AdWords arbitrage.

[Click that link above for a video explanation of AdWords arbitrage, using some Geosign sites as examples.]

Geosign runs 180 consumer-targeted sites, including gizmocafe.com, hockey.com and thewheelchairsite.com.

Geosign isn’t saying much, and has posted no information about the layoffs on its website. Nor can I find anything about this on the Globe & Mail or Toronto Star sites, even though the layoff notices apparently went out four days ago.

But comments posted online by people identifying themselves as workers laid off by Geosign suggest the layoffs affect anywhere from 38 to 100 staff.

More from Dave Forde at Profectio and at threadwatch.org.

One thought on “Massive staff cuts at web publisher Geosign

  1. I just wrote an article on Geosign. It’s introductory (did you know Geosign began as a mobile-to-local search tech company?) but does mention their recent layoffs and shares an interesting alexa graph of a few of their sites.

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