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Top newspaper/magazine sites

Chart courtest Nielsen//NetRatings

The latest chart from Nielsen//NetRatings highlights the ten NZ-based sites in the Newspapers & Magazines category with the highest number of unique visitors last month.

In his commentary on this week’s chart, Mark Ottaway, Managing Director-NZ of Nielsen//NetRatings, writes:

The Newspaper Association of America (NAA) recently released information pointing to the enormous growth – and potential – of these online properties. An article on these figures by Erik Sass of MediaPost Communications (“Black, White And Web All Over: Print Circ Dives, But Online Papers Prosper”, 2/11/06) points to a current average quarterly growth rate for online newspapers of 23.9%, double that of the same period last year. The growth and the opportunity they present are significant, Sass argues, given that the industry was also reporting drops in circulatin of the printed products. “While online readers aren’t monetised at nearly the same rate print readers are, the clear popularity of newspaper Web sites holds out promise for the industry during a time of transition,” he concludes.

One Comment

  1. […] [Note that last week’s chart from NetRatings was based on all users, not just NZ-based. It was for an entire month, and was restricted to newspaper and magazine sites.] […]

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