Latest newspaper circulation report

Daily newspapers over 25,000 audited circulation. Source: ABC [click for more]
[adapted from Audit Bureau of Circulation]

As websites continue to draw more readers and more advertising dollars, the news isn’t all bad for newspapers.

Latest figures from the Audit Bureau of Circulation show that the Dominion Post, Hawke’s Bay Today, Southland Times, Taranaki Daily News and the Waikato Times generally retained circulation in the audit period ending Sept 30.

The table above shows audited national circulations of daily papers over 25,000 circulation for the past three six-month audit periods. You’ll find heaps more info on the ABC website.

The numbers look quite bad for Fairfax’s recently acquired and renamed Independent Financial Review, but as John Drinnan explains, that is substantially due to Fairfax cutting back on promotional copies.