Is the NY Times social media editor social enough?

Jennifer Preston

No sooner does the New York Times announce the appointment of a social media editor than bloggers wonder aloud why she has had such a low profile in the social media universe thus far.

The credibility of Jennifer Preston [pictured] has been called into question by Ben Parr at Mashable and Marshall Kirkpatrick at ReadWriteWeb, who say they found little evidence of her in the usual social media venues.

And Gawker figures it’s all part of a NY Times plot to clamp down on the use of social media by staffers, rather than foster more of it.

Among Ms Preston’s alleged anti-social behaviour: she kept her Twitter updates private until after her appointment to the new position. Her Twitter followership appears to be surging now, however.

The Times’ move comes several months after a Canadian newspaper, the Globe and Mail, appointed a “communities editor”. The paper chose its technology writer, Mathew Ingram, who was already a prominent blogger and avid user of social media.

– Hat tip: J-Source