Iran coverage boosts CNN’s iReport traffic

Andy Plesser of Beet.TV quotes a statement by CNN that page views for its user-generated iReport site reached one million on Monday, driven by coverage of post-election protests in Iran.

To put this in perspective, iReport (which was launched in February 2008) averaged 316,000 page views per day in 2008 (9.6 million per month) according to Nielsen Online data reported by CNN. The main news site, cnn.com, averaged about 35 million page views per day, according to comScore numbers quoted by TechCrunch in November.

Plesser says that over the past week, “some 5,000 Iran-related videos and photos have been uploaded to iReport” and that “about 150 of these citizen contributions have been used on the air or on CNN.com after being vetted and verified by the network.”

In a video interview Wednesday with Plesser, iReport senior producer Lila King talks about how the network uses multiple iReports to corroborate information, and how iReport has become part of its world news coverage.