Internet company neglects website

Toronto Hydro Telecom One Zone 

Is anyone at Toronto Hydro Telecom embarrassed by – or even aware of – the woeful state of their website?

This is the company that operates One Zone, which it touts as Canada’s most extensive wireless internet system, covering six square kilometres of downtown Toronto.

In radio commercials this week, TH Telecom proclaims that the One Zone service is still free, although various charging packages are “coming soon”.

But on the TH Telecom website, you can read on one page that the free trial will end March 7 (which is almost two weeks ago) and on another page:

One Zone™ will be free to all users until mid-April 2007. After that time, three different packages will be offered:

  • A pre-paid monthly subscription priced at $29 per month
  • A daily subscription including 24 consecutive hours of use priced at $10
  • An hourly subscription at $5

It makes me wonder whether TH Telecom really knows when its free service will end. And if mid-April is correct, then why not tell everyone the exact date on the website and in the radio spots?

Also, if you click on the huge banner on the TH Telecom site front page labelled One Zone, you will read that the system is “scheduled for full network completion at the end of 2006“. That’s two and a half months out of date (the system was indeed finished at the end of last year, according to other information on the site) which makes it hard to know what to believe.

Their Wi-Fi technology may be great, but it’s time for TH Telecom to come clean about their charging plans.

And, as an internet company in particular, they need to do a much better job of managing their own online communications channel.