NBC and News Corp say they’ll supply video content, with commercials, to be distributed by MySpace, Yahoo, MSN and AOL. The new service is to be launched in a few months.
Apparently people will prefer this to watching the same content, without commercials, on YouTube. Or, if Viacom succeeds in its lawsuit, YouTube will be prevented from carrying the networks’ content.
Wendy Davis at MediaPost reports:
…shows that will be available via the joint venture include “Heroes,” “24,” “House,” “Saturday Night Live,” and “The Simpsons.” Movies slated for free distribution include “Borat,” “Little Miss Sunshine” and “The Devil Wears Prada.” Cadbury Schweppes, Cisco, Esurance, Intel Corporation and General Motors have signed on as charter advertisers.
Could this be an attractive alternative to YouTube for the consumer? I think so. There’s certainly room to improve the user experience on YouTube, e.g. in terms of picture size, and searchability.