Failure becomes fertiliser in knowledge ecology

New Zealanders should not fear failure, but capitalise on it, says the head of one of the most famous technology think tanks in the world.

John Seely Brown, chief scientist at Xerox Corporation and a former head of its Palo Alto research centre, says if you work at the edge of innovation, you will fail some of the time.

“But firms that die return their nutrients to the soil,” he said, adding that he regularly recruits people who have learned from their mistakes.

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