Unimpressed by the logo [above] for the 2012 London Olympics unveiled this week? You’re not alone.
The BBC website has a number of alternatives, submitted by its readers, including some very nice work.
If you’d like to try your hand, you might ponder this advice from Seth Godin:
If you’re given the task of finding a logo for an organization, your first task should be to try to get someone else to do it. If you fail at that, find an abstract image that is clean and simple and carries very little meaning–until your brand adds that meaning. It’s not a popularity contest. Or a job for a committee. It’s not something where you should run it by a focus group. It’s just a placeholder, a label waiting to earn some meaning.
No word on whether the existing London 2012 design could be replaced if enough people don’t like it.