Advertising Age reports that stock car racing body Nascar has accredited 28 bloggers and non-mainstream websites to cover races this season.
It seems fewer newspaper sports writers have been turning up in the press boxes as a result of newspaper cutbacks, so Nascar decided it needed a “Citizen Journalist Media Corps” to keep the fans satisfied.
“The last 12 to 18 months, we’ve seen a drop in print media,” says Ramsey Poston, Nascar’s managing director-corporate communications, who oversees the Citizen Journalist project. “We’ve not only lost some of the biggest auto-racing writers in the business due to layoffs and cutbacks — people like Jim Pedley of The Kansas City Star, John Sturbin (of the Fort Worth Star-Telegram) and Grant James (of the St. Petersburg Times) — but we’ve lost the papers themselves. We used to get great coverage from the Rocky Mountain (Colo.) News, and now it doesn’t even exist. And other papers are simply cutting back coverage.
Nascar’s communications department reviewed some 30,000 websites before making the final selection, which includes RacinToday.com (pictured).