Cisco looks to social connections

Cisco, the company that connects much of the internet through hardware such as switches and routers, is expanding into connections of a different kind: social networks.

Cisco is poised to purchase the technology assets of the tiny social networking site, less than a month after acquiring Five Across, a company that designs social networks.

The New York Times says the deal

… will give Cisco the technology to help large corporate clients create services resembling MySpace or YouTube to bring their customers together online. And that ambition highlights a significant shift in the way companies and entrepreneurs are thinking about social networks.

They may be called social networks, but from a business perspective, they’re markets. And getting into them is high priority for marketers and, apparently, for Cisco.

One Comment

  1. […] its acquisition of networking companies, IT hardware company Cisco is buying web conferencing company WebEx for US$3.2 […]

Comments are closed.