Marketers are unbalanced, says a new report from Altimeter Group. (Insert your favourite marketing joke here.) But in this case, it’s not counseling they need, rather a change in strategy to accommodate the trend away from advertising and towards content marketing. In Content: The New Marketing Equation, Altimeter analyst Rebecca Lieb, writes: Marketers are reeling […]
Hat tip: Political Carnival, via Mediaite
All of the Gawker Media sites have a new commenting system. As explained on gawker.com, “we the editors are taking control back”. As a site gets bigger, the comments tend to get busier — and sometimes more annoying. Our titles are no exception. Deadspin’s had to contend with a war between the daytime and nighttime […]
Andy Plesser of Beet.TV quotes a statement by CNN that page views for its user-generated iReport site reached one million on Monday, driven by coverage of post-election protests in Iran. To put this in perspective, iReport (which was launched in February 2008) averaged 316,000 page views per day in 2008 (9.6 million per month) according […]
Not a bad report from CBC Ottawa on the rise of the social media communicator – except for the news anchor’s clumsy reference to how you could be “a professional tweeple”. Anyone know the singular form of “tweeple”?
No sooner does the New York Times announce the appointment of a social media editor than bloggers wonder aloud why she has had such a low profile in the social media universe thus far. The credibility of Jennifer Preston [pictured] has been called into question by Ben Parr at Mashable and Marshall Kirkpatrick at ReadWriteWeb, […]