Perils of context-based advertising

I’ll never forget the day several years ago when Google AdSense first appeared on One of our news stories that day was about a near-fatal shark attack in Australia. As soon as we switched on AdSense, pages carrying the shark attack story sprouted ads for cage-diving operators offering “swim with the sharks” experiences. If memory serves, […]

Team New Zealand victorious

We interrupt this media and marketing blog for important news from the world of yachting: Team New Zealand has won the Louis Vuitton Cup, and the right to challenge the Swiss for yachting’s ultimate honour, the America’s Cup. Reminiscent of Team New Zealand performances in 1995 and 2000, they beat Italy’s Luna Rossa 5-0 in the […]

New Zealand’s best journalism honoured

Results have been announced in the 2007 Qantas Media Awards for New Zealand’s best journalism. Congratulations to my former colleagues at, which was named best news website. The best sport site of the year was which also won for best news story. Other online winners include hosts Ana Samways and Steven Shaw, winning for best […]

New Zealand’s top news sites

The latest chart from Nielsen NetRatings ranks New Zealand’s top five news sites according to the number of NZ-based visitors last month. It’s important to note that for nzherald, stuff, and tvnz, the chart shows only the visitors to the sites’ news sections. Also, the chart shows only NZ-based visitors. For some sites (nzherald, for […]

Outsourcing journalism to cut costs

Outsourcing to reduce labour costs has caught on in many industries, and it’s happening in journalism too. The latest example is, where editor and publisher James Macpherson is recruiting a journalist based in India to cover local politics in California. The reporter will be expected to watch council meetings online and conduct interviews by phone or email. […]

Blog ranks among top lifestyle sites

Think New Zealand, think great lifestyle. Fittingly, this week’s chart from Nielsen//NetRatings highlights the country’s most popular NZ-based Lifestyle sites according to total unique users during April. Top of the list is social networking site, part of the Trade Me group purchased last year by newspaper publisher Fairfax. Most of the others on the list […]