Top-of-mind websites in New Zealand

Ask a New Zealander to name a website domain name, and here’s what you get., the country’s most-visited website, is the domain most often mentioned by Kiwis, followed by,, and The information comes from the Colmar Brunton survey Internet Domain Names in New Zealand, commissioned by the New Zealand Domain […]

Herald site holds slim lead in New Zealand

The New Zealand Herald’s website holds a narrow lead in domestic unique users over news portal, according to the latest data from Nielsen Online. The two sites, owned respectively by rival newspaper groups APN and Fairfax, are perennial contenders for the top spot among Kiwi news readers, and also draw large international audiences, […]

Top New Zealand news sites

The latest Nielsen NetRatings summary of newspaper and magazine websites in New Zealand shows the New Zealand Herald’s site,, holding a slim lead over the Fairfax newspapers site in terms of monthly unique visitors. Each site draws more than two million visitors a month, placing them among the country’s most popular sites of […]

Perils of context-based advertising

I’ll never forget the day several years ago when Google AdSense first appeared on One of our news stories that day was about a near-fatal shark attack in Australia. As soon as we switched on AdSense, pages carrying the shark attack story sprouted¬†ads for¬†cage-diving operators offering “swim with the sharks” experiences. If memory serves, […]