Latest data from Neilsen show that Stuff.co.nz/news has extended its lead in the General News category with growth of 29 per cent in the number of NZ-based average daily unique browsers when compared to the same category ranking a year ago.
The Wellington-based site, owned by Fairfax, now enjoys a lead of 48 per cent over long-time rival nzherald.co.nz, owned by APN.
As such, it isn’t a fully random sample. Instead, the researchers chose half their respondents (n=508) to be people who own or manage a domain name, and the other half (n=506) to be those who do not own or manage a domain name.
Although the researchers do not comment on it in their summary, I’m guessing this over-represents domain owners/managers when compared with the population.
Nevertheless, the research does break out results for the two groups.
In the case of the chart above, the top 5 sites remain the same when only domain owners/managers are responding. For the non owner/managers, nzherald.co.nz drops to number six, being edged out by hotmail.com.
Among the other findings:
15% of respondents didn’t know what a domain name was.
Most respondents felt there were already enough top-level domains available.
Two thirds of respondents would prefer to have a .nz domain for their website. (Or does this mean they would prefer to visit a site with a .nz domain? The wording of the research summary is ambiguous, so I am inferring a bit here.)
Domain owners/managers have higher acceptance of .com domains, but still prefer .nz
Slightly more than half of respondents liked the idea of having domains with no second level, as in mydomainname.nz. This is the system used in Canada and I suppose it might reduce confusion between .co.nz, .org.nz, .net.nz, etc. But I’d hate to contemplate another rush to stake out the new streamlined domains. Don’t we give the domain registrars enough money already?
From the breaking news battleground in New Zealand…
One of the country’s leading news websites, stuff.co.nz, drew a crowd in downtown Auckland last Thursday, causing pedestrians to look up, grab their mobile phone cameras and start clicking.
The publicity stunt (click the video above to watch) touts the site’s commitment to being first with breaking news, while looking very much like a breaking news story itself. And of course, it’s all captured on video, which stuff.co.nz is no doubt hoping becomes a viral hit. (That would be much more likely if the stuff people offered a video embed code.)
It reminds me of the days when radio stations battled for breaking news honours. Remember 20-20 News, 60-second updates and news hotlines with weekly payouts for the best tips? This stunt brings that sort of competitive tub-thumping to online news. All good fun, but will it change reader behaviour?
Stuff.co.nz is owned by Fairfax, which publishes several New Zealand newspapers and owns the trademe.co.nz auction website.
The New Zealand Herald’s website nzherald.co.nz holds a narrow lead in domestic unique users over news portal stuff.co.nz, according to the latest data from Nielsen Online.
The two sites, owned respectively by rival newspaper groups APN and Fairfax, are perennial contenders for the top spot among Kiwi news readers, and also draw large international audiences, not included in the above numbers.
The latest Nielsen NetRatings summary of newspaper and magazine websites in New Zealand shows the New Zealand Herald’s site, nzherald.co.nz, holding a slim lead over the Fairfax newspapers site stuff.co.nz in terms of monthly unique visitors.
Each site draws more than two million visitors a month, placing them among the country’s most popular sites of any kind.
The latest traffic summary from Nielsen NetRatings New Zealand ranks the country’s top news sites last month, including TV3 which makes a strong first appearance in the Top Five at number three.
That will be a bit of good news for the new majority owners of TV3 parent CanWest MediaWorks. Ironbridge Capital now holds a 70 per cent stake in the business, which it purchased from Canadian company CanWest Global Communications. Ironbridge is currently attempting to buy the remaining shares in CanWest MediaWorks, which are held by institutional and private investors.
The arrival of TV3 in the Top Five knocks the NewsTalk ZB radio site off the list. TV3 is also positioned ahead of rival broadcaster TVNZ’s online news service.
It should be noted, however, that the data reflect only traffic to the News sections of the sites [excluding sections such as Business, Sport, Entertainment and Lifestyle] .
As well, the rankings are based on unique visitors from within New Zealand only, which may be fewer than half of total visitors for some sites [e.g. nzherald].
BlogTO reports today on the new coloured lighting system for Toronto’s CN Tower, complete with great photos taken during a test run of the system last night. The pictures were posted to the blogTO photo pool on flickr.
New Zealanders will be familiar with the effect, which is similar to what’s been used on Auckland’s Sky Tower for several years.
Here in Toronto, where winters can be mighty gloomy, I think the computer-controlled lighting will prove a hit.
The timing is ironic, however, given the current concern over energy consumption [although the lights are energy-efficient LEDs] and a campaign in the city to turn off lights in high-rise office buildings to prevent overnight bird strikes.