Do online readers really read more?

A few days ago I blogged about the Poynter Institute’s latest EyeTrack study, which claimed that online readers of news stories read more of each story than print edition readers. [online 77%, broadsheet 62%, tabloid 57%] I found the analysis unconvincing and commented in this blog that there was no comparision provided of typical story lengths. […]

Online readers last longer

  Readers of online news read much further into stories than readers of print news, according to the latest Eye Track study by the Poynter Institute.  The 600 readers in the study, which was conducted in four US cities, were each given 15 minutes to read whatever stories they wished, while their eye movements were […]