YahooSoft versus GoogleClick

Yahoo and Microsoft may be considering a merger in order to fight the rapidly growing Google.

Reports today in the Wall St Journal and the New York Post quote unnamed sources as indicating informal merger/takeover talks have occurred. The Post says Microsoft is getting more insistent, having lost out to Google last month in the bidding for ad-serving giant DoubleClick.

Yahoo’s share price rose sharply this morning, following the news reports.