Online video viewing has increased dramatically over the past year, according to US data from Nielsen Online.
The Nielsen chart above shows an increase in the number of viewers, but even stronger growth in the number of minutes that each viewer spent, on average, watching online video. This made me wonder about the growth in total minutes of online video, so I decided to work it out:
May 2009: 133.8 million viewers x 188.7 minutes/viewer = 25.2 billion minutes
May 2008: 118.6 million viewers x 126.7 minutes/viewer = 15.0 billion minutes
The change in total minutes of online video is 25.2/15.0, or an increase of 68 per cent.
(I derived the May 2008 numbers by reversing the percentage changes provided by Nielsen.)
YouTube was by far the leader in video delivery, with more than 95 million unique visitors last month, and more than six billion video streams.
The channels are scheduled to launch tomorrow [Friday].
Although blogTV.ca is a platform for anyone who wants to videocast [including some who are a long way from being video professionals], it’s owned by a genuine television network, Alliance Atlantis Communications.
Alliance Atlantis is in the process of being acquired by CanWest Global Communications and Goldman Sachs.
Photographers at the Baltimore Sun are withholding their bylines for three days this week in a dispute over newsroom convergence.
I think that’s likely to prove an ineffectual protest, and a misguided one.
The 18 photographers are upset that their employer wants to equip reporters with cameras so they can shoot stills and video for the Sun and its website.
The main point of the photographers’ complaint, which you can read in this news release from their union, is that the reporters will be preoccupied taking pictures and, as a result, will neglect other aspects of their reporting. They say it’s putting too much pressure on the reporters.
To me that sounds patronizing and self-serving. A reporter at a news scene will always have to make choices about what they do and how they do it. Yes, pictures and video complicate things and might cause a little confusion at first, but I’m betting the reporters and their assigning editors are smart enough to work out when a story needs pictures and/or video versus when the emphasis needs to be on observation and interviewing.
Any reporter who wants a long-term future in the industry should be eager to develop their multimedia skills.
Photographers, too, should be thinking in terms of media convergence and newsroom integration. Their specialist skills will always set them apart, but they may find themselves increasingly called upon to do their own interviews in the field too.
Convergence isn’t just for notebook-toting reporters, after all. It’s about all journalists broadening their skills and their contributions. And it’s happening, like it or not.
This video has been floating around for a few days on blogs and on Digg, but it’s so good, I wanted to be sure to include it here too.
It’s a report by PopularMechanics.com on Microsoft’s new coffee-table computer — a device that uses “multi-touch” input to manipulate files, and which can recognize and interact with actual objects sitting on its surface.
The surface computer concept is hugely exciting, and the video conveys an appropriate sense of astonishment and delight.
Online ad-serving company DoubleClick says video ads get roughly twice the interaction of static image ads on websites. The findings are part of a study of 300 online video ads last year.
The video control consumers are most likely to click is the “Play” button. At 0.32 per cent, consumers are roughly twice as likely to play (or replay if a video starts automatically) an online video ad unit, as they are to click through on a standard JPG or GIF ad (the standard CTR for image ads is between 0.1 and 0.2 per cent).
The study also found that video ads are typically played two-thirds of the way through.
Beyond simply interacting with the video, DoubleClick says web users are much more likely to actually click through from a video ad to the advertiser’s own site, with a CTR between 0.4 and 0.74 per cent.