Tehnorati gives blog authors authority

Technorati Lover

Technorati simplified its blog rating and ranking system a week ago today.

The major change is one of emphasis. The headline figure for each blog is now its “Authority” rating – the number of blogs that link to it. This number was available to bloggers in the past, but things could get confusing because Technorati also quoted the number of links to the blog. The number of links is no longer being provided.

All blogs are then ranked, according to their Authority ratings. In other words, the blog with the highest authority rating is ranked number one, and so on, just as in the past.

Both numbers are useful to a blogger, but I think the ranking is the more useful. It shows just how far most of us have to go to break into the Top 100 out of some 70 million blogs. 🙂

A new blog every 1.4 seconds

Number of blogs - March 2007

If you haven’t taken a speed-reading course, maybe it’s time to consider it, because keeping up with the blogosphere is getting tougher all the time.

The latest report from Technorati chief executive Dave Sifry shows the number of blogs increasing by about 120,000 per day, although that’s a slightly lower rate of growth than six months ago. 

Here are highlights of Sifry’s State of the Live Web report (formerly the quarterly State of the Blogosphere): 

  • There are 70 million blogs in existence
  • About 120,000 new blogs each day, or…
  • 1.4 new blogs every second
  • 3000-7000 new splogs (fake, or spam blogs) created every day
  • Peak of 11,000 splogs per day last December
  • 1.5 million posts per day, or…
  • 17 posts per second
  • Growing from 35 to 75 million blogs took 320 days
  • 22 blogs among the top 100 sources linked to in Q4 2006 – up from 12 in the previous quarter
  • Japanese the #1 blogging language at 37%
  • English second at 33%
  • Chinese third at 8%
  • Italian fourth at 3%
  • Farsi a newcomer in the top 10 blogging languages at 1%
  • English the most even in postings around-the-clock
  • Tracking 230 million posts with tags or categories
  • 35% of all February 2007 posts used tags
  • 2.5 million blogs posted at least one tagged post in February
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