Top-of-mind websites in New Zealand

Ask a New Zealander to name a website domain name, and here’s what you get. Trademe.co.nz, the country’s most-visited website, is the domain most often mentioned by Kiwis, followed by facebook.com, google.com, stuff.co.nz and nzherald.co.nz. The information comes from the Colmar Brunton survey Internet Domain Names in New Zealand, commissioned by the New Zealand Domain […]

Video: Google SEO tips for news publishers

If you’ve ever wondered how to help your news stories rank higher in Google News, this video offers some ideas. Things like: using large images, not breaking up story text or running stories onto multiple pages, providing Google-friendly URLs and making sure you have a site map. It all sounds good, but even Google’s clever […]

Perils of context-based advertising

I’ll never forget the day several years ago when Google AdSense first appeared on nzherald.co.nz. One of our news stories that day was about a near-fatal shark attack in Australia. As soon as we switched on AdSense, pages carrying the shark attack story sprouted ads for cage-diving operators offering “swim with the sharks” experiences. If memory serves, […]

Confirmed: Google buys Feedburner

Feedburner confirmed today that has been acquired by Google. In an announcement posted on the Feedburner site, the company recounts the benefits of the deal, then takes a look ahead: …there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide […]

Massive staff cuts at web publisher Geosign

As many as 100 of the 215 employees at Guelph, Ontario-based niche web publisher Geosign have lost their jobs. The story seems to be that the company, which less than two months ago captured $160 million in private funding, was caught in Google’s crackdown on AdWords arbitrage. [Click that link above for a video explanation of […]

Star mashes map for Doors Open event

Congratulations to thestar.com for publishing a Google map [rendered at reduced size above] showing the 150 sites for this weekend’s Doors Open Toronto. It’s a perfect complement to the official Doors Open site, which has lots of data about the buildings that will be open to the public on Saturday and Sunday, but really lousy […]

Fake essay services banned by Google

The BBC reports that Google will no longer accept advertising on its AdWords system from providers of academic essays. You’ve probably seen some of the ads. Why bother to write that paper, when you can browse a library of existing papers and make the purchase online? [Heck, why not go all the way and just […]