From Search Engine Land
Plus: Matt McGee with the latest on the Panda. Google hints at significant changes, but leaves search marketers guessing.
Ask a New Zealander to name a website domain name, and here’s what you get.
As such, it isn’t a fully random sample. Instead, the researchers chose half their respondents (n=508) to be people who own or manage a domain name, and the other half (n=506) to be those who do not own or manage a domain name.
Although the researchers do not comment on it in their summary, I’m guessing this over-represents domain owners/managers when compared with the population.
Nevertheless, the research does break out results for the two groups.
In the case of the chart above, the top 5 sites remain the same when only domain owners/managers are responding. For the non owner/managers, nzherald.co.nz drops to number six, being edged out by hotmail.com.
Among the other findings:
If you’ve ever wondered how to help your news stories rank higher in Google News, this video offers some ideas.
Things like: using large images, not breaking up story text or running stories onto multiple pages, providing Google-friendly URLs and making sure you have a site map.
It all sounds good, but even Google’s clever programming can turn up some strange results.
I’ll never forget the day several years ago when Google AdSense first appeared on nzherald.co.nz.
One of our news stories that day was about a near-fatal shark attack in Australia. As soon as we switched on AdSense, pages carrying the shark attack story sprouted ads for cage-diving operators offering “swim with the sharks” experiences. If memory serves, we asked Google to bar those ads for a few days, and hoped we hadn’t offended too many readers.
You’ve probably seen or heard about other examples of bizarre and inappropriate context-based advertising.
One recent case involves the British website GoneTooSoon.co.uk, where people post condolence messages. Everything was going fine, until the webmaster decided he needed to earn some money and installed AdSense.
The tribute page for someone killed in a motorcycle accident began carrying ads for motorcycles. Even more offensive was an ad spotted by a user of the site, who wrote:
“Can you really trust a site which posts an advert of [the murderer] Ian Huntley’s biography – not only on my beautiful friend Ian’s site, but on a website that also has a memorial for [Huntley’s victims] Holly Wells and Jessica Chapman?”
Outraged, visitors to the site began removing their tributes and vowing never to return.
Following the uproar, the ads were removed. The site is soliciting donations to keep it free to access.
Feedburner confirmed today that has been acquired by Google.
In an announcement posted on the Feedburner site, the company recounts the benefits of the deal, then takes a look ahead:
…there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.
As many as 100 of the 215 employees at Guelph, Ontario-based niche web publisher Geosign have lost their jobs.
[Click that link above for a video explanation of AdWords arbitrage, using some Geosign sites as examples.]
Geosign isn’t saying much, and has posted no information about the layoffs on its website. Nor can I find anything about this on the Globe & Mail or Toronto Star sites, even though the layoff notices apparently went out four days ago.
But comments posted online by people identifying themselves as workers laid off by Geosign suggest the layoffs affect anywhere from 38 to 100 staff.
It’s a perfect complement to the official Doors Open site, which has lots of data about the buildings that will be open to the public on Saturday and Sunday, but really lousy maps [each map shows only one venue, and the quality is poor – why they didn’t use Google, I can’t imagine].
The Star is one of the media sponsors of Doors Open.
– via blogTO
The BBC reports that Google will no longer accept advertising on its AdWords system from providers of academic essays.
You’ve probably seen some of the ads. Why bother to write that paper, when you can browse a library of existing papers and make the purchase online? [Heck, why not go all the way and just buy the whole degree from one of those diploma mills?]