Confirmed: Google buys Feedburner

Feedburner confirmed today that has been acquired by Google.

In an announcement posted on the Feedburner site, the company recounts the benefits of the deal, then takes a look ahead:

…there is an immense amount of work to do in order to a) continue to provide our customers with the best feed analytics, b) begin to provide a more comprehensive 360-degree view of audience and reach, and c) enable publishers to most efficiently determine the best ways to distribute and monetize their content.

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Nice design update at blogTO

The crew at blogTO were at work during this past holiday weekend, putting a new shine on one of Toronto’s most compelling online destinations.

As blogTO publisher Tim Shore notes, the site is looking more and more like one of those mainstream publications, complete with horizontal navigation, email newsletter, and integrated audio player. (And, to me, that’s all good. There’s a reason most content sites adopt similar stylistic and functional conventions – it’s about ease of use, after all.)

Another nice touch is the rotating header image, complete with caption and the photographer’s details. The site welcomes picture submissions.

Compare the “after” and “before” versions of the blogTO front page, after the jump.

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Tehnorati gives blog authors authority

Technorati Lover

Technorati simplified its blog rating and ranking system a week ago today.

The major change is one of emphasis. The headline figure for each blog is now its “Authority” rating – the number of blogs that link to it. This number was available to bloggers in the past, but things could get confusing because Technorati also quoted the number of links to the blog. The number of links is no longer being provided.

All blogs are then ranked, according to their Authority ratings. In other words, the blog with the highest authority rating is ranked number one, and so on, just as in the past.

Both numbers are useful to a blogger, but I think the ranking is the more useful. It shows just how far most of us have to go to break into the Top 100 out of some 70 million blogs. 🙂

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US Army gets tough on bloggers

The US Army has directed its troops, civilian employees, contractors and their families not to blog or post anything online unless it has been cleared by a commander.

Wired magazine today reports:

Previous editions of the rules asked Army personnel to “consult with their immediate supervisor” before posting a document “that might contain sensitive and/or critical information in a public forum.” The new version, in contrast, requires “an OPSEC [Operations Security] review prior to publishing” anything — from “web log (blog) postings” to comments on internet message boards, from resumes to letters home.

Failure to do so, the document adds, could result in a court-martial, or “administrative, disciplinary, contractual, or criminal action.”

Blogger and Iraq veteran Jeff Nuding told Wired the order would probably silence many military bloggers:

If I’m a commander, and think that any slip-up gets me screwed, I’m making it easy: No blogs.

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