Marketers are unbalanced, says a new report from Altimeter Group. (Insert your favourite marketing joke here.) But in this case, it’s not counseling they need, rather a change in strategy to accommodate the trend away from advertising and towards content marketing. In Content: The New Marketing Equation, Altimeter analyst Rebecca Lieb, writes: Marketers are reeling […]
Jon Friedman of the Wall Street Journal interviews Arianna Huffington, founder of the Huffington Post, who says the future of online journalism is social, linked, and free.
Advertising Age reports that stock car racing body Nascar has accredited 28 bloggers and non-mainstream websites to cover races this season. It seems fewer newspaper sports writers have been turning up in the press boxes as a result of newspaper cutbacks, so Nascar decided it needed a “Citizen Journalist Media Corps” to keep the fans […]
All of the Gawker Media sites have a new commenting system. As explained on gawker.com, “we the editors are taking control back”. As a site gets bigger, the comments tend to get busier — and sometimes more annoying. Our titles are no exception. Deadspin’s had to contend with a war between the daytime and nighttime […]
It’s fascinating to compare these two accounts of the sacking of washingtonpost.com White House Watch blogger Dan Froomkin: From the Washington City Paper, full of juicy quotes from Post insiders From the Washington Post’s ombudsman, who got stonewalled by his own colleagues. Hat tip: Jay Rosen UPDATE July 7: Froomkin joins huffingtonpost.com as Washington DC […]
Toronto-based community videocasting site blogtv.ca is adding two channels: one for comedy and the other for news and politics. The channels are scheduled to launch tomorrow [Friday]. Although blogTV.ca is a platform for anyone who wants to videocast [including some who are a long way from being video professionals], it’s owned by a genuine television […]
At a time when national and international news is available just about everywhere online [including on portal sites, webmail services and news aggregators], in-depth local coverage is being recognized as a key competitive advantage for newspaper websites. Even the New York Times, one of the strongest news “brands” globally, is emphasizing local news online. The paper today launched the […]
Mark Evans reports today that Globe & Mail marketing journalist-blogger Keith McArthur is to become Senior Director – Media Innovation at Veritas Communications, with responsiblity for social media.
There’s an interesting article today at washingtonpost.com on the blogs of US presidential hopefuls, focusing on the Five Brothers Blog produced by Mitt Romney’s sons.
The ever-innovative blogTO, one of Toronto’s top blog sites, is expanding into print with a series of local maps available from retailers in various neighbourhoods. The series begins with four maps, shown above. BlogTO editor Tim Shore sees advertising opportunities for local businesses, as well as a way to draw more people to blogTO: Each map […]