Think New Zealand, think great lifestyle. Fittingly, this week’s chart from Nielsen//NetRatings highlights the country’s most popular NZ-based Lifestyle sites according to total unique users during April.
Top of the list is social networking site oldfriends.co.nz, part of the Trade Me group purchased last year by newspaper publisher Fairfax. Most of the others on the list are publishing or e-commerce sites.
But coming in at number 10 is a blog, spareroom.co.nz. Nice to see Ana Samways and Steven Shaw’s professional but quirky creation continuing to grow, and apparently being well-supported by display advertising.