Think New Zealand, think great lifestyle. Fittingly, this week’s chart from Nielsen//NetRatings highlights the country’s most popular NZ-based Lifestyle sites according to total unique users during April.
Top of the list is social networking site oldfriends.co.nz, part of the Trade Me group purchased last year by newspaper publisher Fairfax. Most of the others on the list are publishing or e-commerce sites.
But coming in at number 10 is a blog, spareroom.co.nz. Nice to see Ana Samways and Steven Shaw’s professional but quirky creation continuing to grow, and apparently being well-supported by display advertising.
If you haven’t taken a speed-reading course, maybe it’s time to consider it, because keeping up with the blogosphere is getting tougher all the time.
The latest report from Technorati chief executive Dave Sifry shows the number of blogs increasing by about 120,000 per day, although that’s a slightly lower rate of growth than six months ago.
Here are highlights of Sifry’s State of the Live Web report (formerly the quarterly State of the Blogosphere):
There are 70 million blogs in existence
About 120,000 new blogs each day, or…
1.4 new blogs every second
3000-7000 new splogs (fake, or spam blogs) created every day
Peak of 11,000 splogs per day last December
1.5 million posts per day, or…
17 posts per second
Growing from 35 to 75 million blogs took 320 days
22 blogs among the top 100 sources linked to in Q4 2006 – up from 12 in the previous quarter
Japanese the #1 blogging language at 37%
English second at 33%
Chinese third at 8%
Italian fourth at 3%
Farsi a newcomer in the top 10 blogging languages at 1%
English the most even in postings around-the-clock
Tracking 230 million posts with tags or categories
35% of all February 2007 posts used tags
2.5 million blogs posted at least one tagged post in February
David Sifry of Technorati promises that his somewhat overdue “quarterly report” on The State of the Blogosphere will be released later this week. and it will be an expanded document, renamed State of the Live Web.
Meantime, he’s put out something called The State of Technorati in which he does a fair bit of Technorati touting.
Mathew Ingram says don’t count out Google when it comes to blog search, while Mark Evans suggests Sifry may be trying to attract interest in his company from investors or buyers.
There are at least 57 million blogs in the world, reports blog trackers Technorati. And the number of blogs is doubling every 236 days, although that’s a somewhat slower growth rate than a few months ago.
And just in case you think those are mostly blogs which have fallen into neglect, 55 per cent of them are considered by Technorati to be “active”, having been updated at least once in the past three months
These and many other fascinating facts are in Technorati chief executive Dave Sifry’s quarterly State of the Blogosphere report.
Here are a few more highlights which I’ll quote verbatim:
- Spam-, splog– and sping-fighting efforts at Technorati are paying dividends in terms of the reduction of garbage in our indexes, even if it does seem to impact overall growth rates.
- About 100,000 new weblogs were created each day, again down slightly quarter-over-quarter but probably due in part to spam fighting efforts.
- The globalization of the blogosphere continues. Our data appears to show both English and Spanish languages are a more universal blog language than the other two most dominant language, Japanese and Chinese, which seem to be more regionally localized.
- Coincident with a rise in blog posts about escalating Middle East tensions throughout the summer and fall [that’s northern hemisphere summer and autumn], Farsi has moved into the top 10 languages of the blogosphere, indicating that blogging continues to play a critical role in debates about the important issues of our times.
With 57 million competitors, most bloggers dream of breaking into the Technorati Top 100.