After 20 years running some pretty successful web publishing operations, I know I have a good sense of what people like to see and read online. Over the recent Christmas holidays, I decided to put that knowledge to use in making what I hoped would be a popular video on Facebook for the business Cat […]
I’ve always been fascinated by communications technology, and that’s been reflected in my career, starting out as a journalist/broadcaster, then as a writer and – for the past 15 years or so – in web publishing. But for me it all began as a teenage ham radio operator. Back in those days, you had to […]
Analyst Mary Meeker believe we have only begun to see the growth of mobile usage. But in her presentation on internet trends at the D10 conference today, she pointed out how low the returns are for businesses trying to monetise their mobile sites. Average CPMs on mobile are a 5th of those on the desktop […]
From Search Engine Land Plus: Matt McGee with the latest on the Panda. Google hints at significant changes, but leaves search marketers guessing.
Marketers are unbalanced, says a new report from Altimeter Group. (Insert your favourite marketing joke here.) But in this case, it’s not counseling they need, rather a change in strategy to accommodate the trend away from advertising and towards content marketing. In Content: The New Marketing Equation, Altimeter analyst Rebecca Lieb, writes: Marketers are reeling […]
First published almost a year ago, this report from the Onion still makes me smile. But is it really just a joke?
Latest data from Neilsen show that Stuff.co.nz/news has extended its lead in the General News category with growth of 29 per cent in the number of NZ-based average daily unique browsers when compared to the same category ranking a year ago. The Wellington-based site, owned by Fairfax, now enjoys a lead of 48 per cent […]
Fairfax-owned news website stuff.co.nz has strengthened its lead in Nielsen’s lifestyle web ranking, which tracks New Zealand-based visitors.
KPCB Internet Trends (2011) As always, Mary Meeker’s analysis of internet stats makes fascinating reading. Her latest presentation occurred yesterday at the Web 2.0 Summit in San Francisco. Her graph in slide 42 shows that Google’s revenue has risen to almost the same as the revenue of all US newspapers combined. Of course, Google’s revenue […]
Ask a New Zealander to name a website domain name, and here’s what you get. Trademe.co.nz, the country’s most-visited website, is the domain most often mentioned by Kiwis, followed by facebook.com, google.com, stuff.co.nz and nzherald.co.nz. The information comes from the Colmar Brunton survey Internet Domain Names in New Zealand, commissioned by the New Zealand Domain […]