One of Canada’s two national newspapers, the Globe and Mail, is going after Toronto readers with help from local blog site Torontoist.
In an announcement on the Globe’s website late Friday night, Toronto editor Kelly Grant [pictured with the announcement] said the newspaper had created an online Toronto hub that would include material from Torontoist, in addition to features such as a Toronto traffic page incorporating Twitter feeds.
The Globe would also increase its city hall staff from two to four.
Torontoist editor David Topping described the agreement as a content-sharing partnership, but didn’t say whether Torontoist would publish Globe and Mail content in return.
The arrangement doesn’t appear to be content-sharing in the usual sense, but rather link-sharing. So far at least, if you click on a Torontoist story from the Globe and Mail site, the story opens on Torontoist, giving the blog site a nice traffic boost.