Search marketer slams Canadian advertisers

Some harsh words for Canadian advertisers regarding their use — or non-use — of paid search: Toronto seems to be the epicenter of the orifice that Canadian advertisers have lodged their collective heads in. The city doesn’t get it, the province doesn’t get it, the country doesn’t get it. When it comes to search, Canada […]

BlogTO’s growth challenge

One of the highlights for me of last evening’s CaseCamp 5 in Toronto was the opportunity to hear and meet Tim Shore, founder of Tim’s company publishes three city-centric websites covering arts, music, film, fashion, food and a bit of local news. They are Toronto’s blogTO, Vancouver’s Beyond Robson and Montreal’s Midnight Poutine. Each […]

World’s tallest tower lights up

BlogTO reports today on the new coloured lighting system for Toronto’s CN Tower, complete with great photos taken during a test run of the system last night. The pictures were posted to the blogTO photo pool on flickr. The Globe & Mail website also has some pictures. New Zealanders will be familiar with the effect, […]

Rogers buys Citytv stations

Media and telecommunications giant Rogers Communications is buying the Citytv stations in Toronto, Winnipeg, Calgary, Edmonton and Vancouver from CTVglobemedia, which is in the process of buying them from CHUM Limited. The sale comes just days after Canada’s broadcast regulator, citing rules against concentration of ownership, said CTVgm would have to sell the Citytv stations if […]

CTV must sell Citytv, says regulator

From OTTAWA – The federal broadcast regulator is allowing CTVglobemedia to buy broadcaster CHUM Ltd. but only if the broadcaster sells five Citytv stations, including its flagship operation in Toronto… That’s one very big “but”. CTVglobemedia, operator of the CTV television network, wanted to keep the Citytv stations included in the purchase of CHUM. It […]

LiveDeal sold to online yellow pages operator

Online classified advertising network LiveDeal, Inc has been purchased by YP Corp, operator of “America’s local online yellow pages”. LiveDeal will become a subsidiary of YP Corp, and current LiveDeal shareholders will receive shares in YP. YP Corp says it plans “to use LiveDeal’s innovative technology platform to converge its four principal marketing channels – directories, mobile […]

BlogTO introduces maps — on paper

The ever-innovative blogTO, one of Toronto’s top blog sites, is expanding into print with a series of local maps available from retailers in various neighbourhoods. The series begins with four maps, shown above. BlogTO editor Tim Shore sees advertising opportunities for local businesses, as well as a way to draw more people to blogTO: Each map […]