Selecting a baby’s name was seldom easy. You had to please the parents, and the grandparents, and make sure it wasn’t going to be an invitation to playground taunts.
But nowadays savvy parents also have to be sure their child’s name is search-engine optimized.
The Wall Street Journal looks at the occurrence [I’m not sure we can call it a trend yet] of parents-to-be selecting a name for their child that will appear high in search engine rankings.
It’s essential for these parents to find a name that is uncommon, otherwise their child may be on page 89 of results for “Britney Jones” or “Jason Smith”. That’s virtually unsearchable, which is only a step away from non-existent.
According to the WSJ:
US internet users conduct hundreds of millions of search queries daily. About 7% of all searches are for a person’s name, estimates search engine Ask.com. More than 80% of executive recruiters said they routinely use search engines to learn more about candidates, according to a recent survey by executive networking firm ExecuNet. Nearly 40% of individuals have used search engines to look up friends or acquaintances with whom they’d lost touch, according to a Harris Interactive survey commissioned by Microsoft Corp.’s MSN unit.
But what if the parents cannot find, or agree on, a search-friendly name? That’s when it’s time for Search Engine Marketing. Just make sure you bid high on the keywords for your child’s name. It’s a small price to pay for the kind of visibility that could help your kid succeed.
David Berkowitz at Search Insider goes even further, with some excellent marketing ideas. Here are just a few:
Write a press release the day your baby’s born with the baby’s name in the headline, and optimize the entire release. As soon as the little one takes its first breath, he or she can even appear in the body of Google’s natural search results thanks to universal search.
Buy all potential domain name misspellings of your baby’s name. If you’re blessed with ample foresight or come from an ages-old tradition of arranged marriages, buy versions of the last name of any potential suitor you have in mind. Redirect the names to your baby’s main dot-com domain.
Googlebomb your baby’s domain around the phrase “world’s cutest baby,” “future Nobel laureate,” or “Harvard class of 2025.”
While Berkowitz claims his advice is tongue-in-cheek, he also says some of his ideas would work just as well for, say, your business, as for your baby.