Search marketer slams Canadian advertisers

Some harsh words for Canadian advertisers regarding their use — or non-use — of paid search: Toronto seems to be the epicenter of the orifice that Canadian advertisers have lodged their collective heads in. The city doesn’t get it, the province doesn’t get it, the country doesn’t get it. When it comes to search, Canada […]

Massive staff cuts at web publisher Geosign

As many as 100 of the 215 employees at Guelph, Ontario-based niche web publisher Geosign have lost their jobs. The story seems to be that the company, which less than two months ago captured $160 million in private funding, was caught in Google’s crackdown on AdWords arbitrage. [Click that link above for a video explanation of […]

Optimizing baby’s name

Selecting a baby’s name was seldom easy. You had to please the parents, and the grandparents, and make sure it wasn’t going to be an invitation to playground taunts. But nowadays savvy parents also have to be sure their child’s name is search-engine optimized. The Wall Street Journal looks at the occurrence [I’m not sure we […]