CanWest unveils local search and directories

CanWest Mediaworks has announced plans to publish local directories, in print and online, in three cities.

Ottawa is first on the schedule, with a directory to be launched this summer. Similar products will appear in Regina and Saskatoon early next year. According to the announcement:

The Ottawa directory will offer consumers complete business listings, glossy print maps, a complete and easy to reference government section, community information section including schools, recreation, and parks information, a restaurant guide for dining selection, and large ads full of information to help fine-tune buying decisions. The initial online offering will also include mapping, search and driving directions.

CanWest’s portfolio includes the Ottawa Citizen, Regina Leader-Post and Saskatoon StarPhoenix daily newspapers, the portal, and broadcasting stations.

In addition to advertising in the print directory, businesses can advertise online in their local pages on the network, offering advertisers potential cross-promotion alongside the CanWest network. Online advertising can be purchased with specialized packages to meet individual businesses’ needs, offering advertisers the choice to include ad creative, URLs, email addresses, additional descriptive text, and more.