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Buy apartment, have sex

Is this the “value proposition” for purchasing an apartment in Auckland’s trendy Viaduct Harbour?

A prominent advertisement in yesterday’s Weekend Herald (full-colour, on the front page of the Review section) shows a man and woman, both naked, in an amorous embrace.

You have to look closely at the other side of the ad to realise that the product being promoted is an apartment complex. There are a couple of small photos that actually show the apartments, but the main photo is all about sex.

I’m not qualified to judge whether the sex really is better by the harbour than in humbler suburbs (and with “apartments priced from $750,000” I’m unlikely to find out soon).

But I believe this advertisement will have offended many New Zealanders and done no credit to the people who produced it.