How I made a viral video

After 20 years running some pretty successful web publishing operations, I know I have a good sense of what people like to see and read online. Over the recent Christmas holidays, I decided to put that knowledge to use in making what I hoped would be a popular video on Facebook for the business Cat […]

On TV with the cats from Seacliffe Siberians

When I’m not building websites or managing digital performance for my clients, I have no shortage of other activities. One of the most rewarding is working with my wife Judee to help families with cat allergies. Our small cattery, Seacliffe Siberians, produces low-allergen kittens and this morning we were featured on TV One’s Whanau Living […]

The content marketing deluge

You’ve probably noticed it already. Content everywhere, yet so much of it a waste of time. Marketing departments churning it out with a focus on quantity, not quality. Plus search engines serving it up as readily as they do the good stuff. Doug Kessler, in this amusing presentation, warns that although poor content is still […]

Meeker on mobile

Analyst Mary Meeker believe we have only begun to see the growth of mobile usage. But in her presentation on internet trends at the D10 conference today, she pointed out how low the returns are for businesses trying to monetise their mobile sites. Average CPMs on mobile are a 5th of those on the desktop […]

Companies need balance for content marketing success

Marketers are unbalanced, says a new report from Altimeter Group. (Insert your favourite marketing joke here.) But in this case, it’s not counseling they need, rather a change in strategy to accommodate the trend away from advertising and towards content marketing. In Content: The New Marketing Equation, Altimeter analyst Rebecca Lieb, writes: Marketers are reeling […]