After 20 years running some pretty successful web publishing operations, I know I have a good sense of what people like to see and read online. Over the recent Christmas holidays, I decided to put that knowledge to use in making what I hoped would be a popular video on Facebook for the business Cat […]
I was privileged to be invited to a book launch last Saturday at Awarua Communications Museum. Alex Glennie has written A scrapbook of history: Awarua Radio ZLB. Spent a very enjoyable weekend in Invercargill and Awarua, and made a small presentation (the video above) during the book launch. More photos and videos from the book […]
When I’m not building websites or managing digital performance for my clients, I have no shortage of other activities. One of the most rewarding is working with my wife Judee to help families with cat allergies. Our small cattery, Seacliffe Siberians, produces low-allergen kittens and this morning we were featured on TV One’s Whanau Living […]
I’ve always been fascinated by communications technology, and that’s been reflected in my career, starting out as a journalist/broadcaster, then as a writer and – for the past 15 years or so – in web publishing. But for me it all began as a teenage ham radio operator. Back in those days, you had to […]
You’ve probably noticed it already. Content everywhere, yet so much of it a waste of time. Marketing departments churning it out with a focus on quantity, not quality. Plus search engines serving it up as readily as they do the good stuff. Doug Kessler, in this amusing presentation, warns that although poor content is still […]
Analyst Mary Meeker believe we have only begun to see the growth of mobile usage. But in her presentation on internet trends at the D10 conference today, she pointed out how low the returns are for businesses trying to monetise their mobile sites. Average CPMs on mobile are a 5th of those on the desktop […]
From Search Engine Land Plus: Matt McGee with the latest on the Panda. Google hints at significant changes, but leaves search marketers guessing.
From Joe Pulizzi of the Content Marketing Institute comes this entertaining timeline of storytelling by marketers. Hat tip: Joe Pulizzi, Content Marketing Institute
Marketers are unbalanced, says a new report from Altimeter Group. (Insert your favourite marketing joke here.) But in this case, it’s not counseling they need, rather a change in strategy to accommodate the trend away from advertising and towards content marketing. In Content: The New Marketing Equation, Altimeter analyst Rebecca Lieb, writes: Marketers are reeling […]
First published almost a year ago, this report from the Onion still makes me smile. But is it really just a joke?