The photo above, of NBC “columnist” Walter Winchell, caught my attention because of the semi-automatic telegraph key (commonly known as a “bug”) right next to the Life watermark.
If you’ve ever wondered how to help your news stories rank higher in Google News, this video offers some ideas.
Things like: using large images, not breaking up story text or running stories onto multiple pages, providing Google-friendly URLs and making sure you have a site map.
It all sounds good, but even Google’s clever programming can turn up some strange results.
In introducing the video, futurist Gerd Leonhard writes on his blog:
…this is mostly about media and the future of content: distribution is no longer the core business for media companies. Why open licensing platforms are so important. The move from selling copies to selling access - how will that be monetized? How will content be curated, recommended and then… monetized by the Creators?